Strategy is at the base of everything we do. It’s the key to unlocking the growth you’re seeking. We'll start by understanding which areas you need most assistance.

OUR STRATEGY

DIRECTION
Vision
Purpose
Values
IDEAL CLIENTS
HOW TO STAND OUT
Competitors
Benchmarks
Strenghts
PointS of difference
Personality
RELEVANCE
NAMING
POSITIONING
SERVICE STRUCTURE
PRICING
BRAND EXPRESSION
KEY MESSAGING
TONE OF VOICE
IMAGE STYLE

Informs

You might be wondering how a stronger strategy will fuel your GROWTH? Not only will your marketing $ be more effective, you'll...

The team in a strategy meeting.
1

Attract better clients

Your time is limited, so work with clients who are fulfilling and financially rewarding. We’ll help you define who they are and how to attract more like them.

Brainstorming creative.
2

Build a stronger reputation

Rather than be everything to all, we’ll help you niche’ by nutting out what you stand for... all to reverse engineer ‘attention’. Imagine quality clients and employees chasing you!

The team in a strategy session.
3

Stand out from competitors

We’ll help unearth your strengths and points of difference, to formulate a concept to stand out and be the easy choice for your ideal clients.

The team in a strategy meeting.
4

Engage through clever Comms

Effective messaging (and lead generation) relies on tapping into the emotion of your clients. We’ll give you a message overhaul,
so you and your team understands what
to say (incl. tone and timing).

The team in a strategy meeting.Brainstorming.The team in a strategy session.The team in a strategy meeting.

How we implement your strategy, will differ depending on whether you’re a service-based or an e-commerce business.

Are you

Selling a service?

Business/Brand Strategy
1) We map out what your ideal business looks like; including financial, flexibility and fulfilment in doing work you want to.
2) We analyse your competitors - to uncover opportunities to stand out
3) We establish who your ideal clients are; and then create personas based on their goals, fears, objections, their situation, demographic and behavioural characteristics.
4) We articulate your purpose; your values and your brand personality
5) We create a 'positioning concept' to help you stand out from your competitors but to your ideal clients
6) We establish a set of key messaging; what to say, in what order and how to say it (tone of voice)
7) We choose an image style that reflects how we want your brand to express itself
8) We recommend 'next steps' for your website and marketing
Service, Pricing and Process Design
We can help you structure your services according to your client personas - with an accompanying price point. Then we can help you create a process for your service delivery at each client touch point. Recommending software and communication tips to enhance your clients experience.
Brand Identity (i.e. logo, fonts and colours)
Logos are just a small aspect to your brand. We look at your fonts, your colours and how we can bring your personality and values to life visually - thinking ahead to your website as well as your content.
Key Messaging and Copywriting
We help you nut out what to say, in what order and in a tone of voice that aligns with both your values and personality. Giving you a library of key messages to refer to.
Website Design/Development (Incl. SEO Opt)
We create custom websites and build them in the user-friendly 'Webflow'. We know how important it is that you can easily update your website content; Webflow is brilliant for this! As for our website process, we take your strategy (with your ideal clients in mind) and map out a website that communicates everything we want them to know and understand - centred around their needs. We integrate SEO best practice, and recommend future tactics to ensure you appear high in your Google ranking. We provide hand-over videos on how you can update your content.
Client Experience Strategy
Client experience is so often forgotten. But we work with our clients to map out their key client touch points, coming up with ways to enhance their experience (and retention rate). The aim is to always build trust; and with trust comes a willingness to take up more services. This is such an important element to growth strategy. Keep your current clients so happy, so not only do they stay, they spread great word of mouth (generating warm client leads).
Content Strategy
The key aspect of a content strategy is setting you up with key content themes; structure for your content (that's been strategically determined based on what your competitors are curating and what your clients are wanting!) We don't just look at your social media channels, we look at your content more broadly, i.e. email, blog writing, etc. You walk away with a guidelines document, that outlines lots of examples posts; what to say, how to say it. We can also set up varying content templates in your Canva profile, so all you have to do is update text and images. Easy!
12 month Marketing Strategy
If you wanting to grow, then let's map out a 12month plan to do this. We'll look at your current clients and how we can make them happier. As well as how we can attract new clients; whether that be through digital advertising, building a strategic partner network, etc.

Are you

Selling a product?

Brand Strategy
1) We analyse your competitors - to uncover opportunities to stand out
2) We conduct industry research that informs our decision making - specifically around customer behaviour and patterns.
3) We establish who your ideal customers are; and then create personas based on their goals, fears, objections, their situation, demographic and behavioural characteristics.
4) We articulate your purpose; your values and your brand personality
5) We create a 'positioning concept' to help you stand out from your competitors but to your ideal customers
6) We establish a set of key messaging; what to say, in what order and how to say it (tone of voice)
7) We choose an image style that reflects how we want your brand to express itself
Brand Identity (i.e. logo, fonts and colours)
Logos are just a small aspect to your brand. We look at your fonts, your colours and how we can bring your personality and values to life visually - thinking ahead to your website as well as your content.
Key Messaging and Copywriting
We help you nut out what to say, in what order and in a tone of voice that aligns with both your values and personality. Giving you a library of key messages to refer to.
Website Design/Development (Incl. SEO Opt)
We create custom websites and build them in the user-friendly 'Webflow.' We then integrate your site with either Webflow or Shopify, depending on what you're selling
We know how important it is that you can easily update your website content; Webflow is brilliant for this! As for our website process, we take your strategy (with your ideal customers in mind) and map out a website that communicates everything we want them to know and understand - centred around their needs. We integrate SEO best practice, and recommend future tactics to ensure you appear high in your Google ranking. We provide hand-over videos on how you can update your content.
Graphic/Packaging Design
We love to bring brands to life with design that's pretty but also strategic.
Customer Experience Strategy
Customer experience is so often forgotten. But we work with our clients to map out their key customer touch points, coming up with ways to enhance their experience (and retention rate). The aim is to always build trust; and with trust comes a willingness to take up more products/services. This is such an important element to growth strategy. Keep your current customers so happy, so not only do they stay, they spread great word of mouth (generating warm client leads).
Content Strategy
The key aspect of a content strategy is setting you up with key content themes; structure for your content (that's been strategically determined based on what your competitors are curating and what your clients are wanting!) We don't just look at your social media channels, we look at your content more broadly, i.e. email, blog writing, etc. You walk away with a guidelines document, that outlines lots of examples posts; what to say, how to say it. We can also set up varying content templates in your Canva profile, so all you have to do is update text and images. Easy!
12 month Marketing Strategy
If you wanting to grow, then let's map out a 12 month plan to do this. We'll look at your current customers and how we can make them happier. As well as how we can attract new customers; whether that be through digital advertising, strategic partnerships, etc.

OUR WORK

COMMON QUESTIONS

Whats the difference between marketing and business strategy?

Business strategy focuses on the overall goals and objectives of your business, while marketing strategy focuses on the marketing activities that will help you achieve those goals and objectives. They go-hand in hand. And, we provide both services - with the added bonus of being brand building experts.

Are you a marketing agency?

Yes. But here's the thing, Marketing is so broad! And after 7 years of working with countless small businesses, not one of our clients has ever been in a strong enough position to start marketing promotion effectively. We always need to go back to basics, so to speak, and strengthen their business and brand strategy first (their marketing won't perform well enough as is). Then we get their website in order. Then...we look to create a 12 month marketing plan that includes tactics to grow (this typically includes an organic and paid content strategy, building a strategic partner network, etc).

Do you specialise in an industry?

We understand service-based businesses really well. And, while we tend to attract many law and financial firms, we deliberately keep our doors 'open' to other businesses because that's how our ideas remain so. We've seen it before, working with too many skin care brands for example, makes your ideas stale.

How big is your team?

Small enough to feel like you gain a partner in business, but with the ability to scale from 3-15 in the space of a week. Our business is based on a contractor model that enables us to be dynamic, as small businesses need. Basically, we rope in the right people we trust, when the time is right.

Do you offer graphic design services?

Yep, we sure do. But only if we have helped you with your strategy first.

Do you offer copywriting services?

Yep, we sure do. But only if we have helped you with your strategy first.

Where are your clients commonly at, before they start working with you?

Re: our 1-on-1 consulting - besides wanting to grow, many feel that their current business doesn’t reflect who they are and the reputation they want to build. Often they struggle to find and articulate words that describe what they do. And, many love to work with us to nut out who their ideal clients are, and how to devise a strategy to stand out to them.

Re: our start-up options - some of our start-ups want to get up and going fast! So, they opt for our face-to-face 'co-creation workshop'. Others want to take their time and opt for our 6month DIY offering that helps them build a strong strategy with 1hr each week. Others want to plug their gaps with our tools, at their own pace.

What do you mean by 'blending business and brand strategy'?

We blend your business and brand strategy, into one overarching plan of action. We look at the direction you want to take your business in and consider the clients you want to really hone in on. We can help reshape yours services, recommend a customised tech-stack and considering your pricing model. We then get to work and unpack the opportunities that exist to stand out in your industry. That's where our creative brains kick into gear, as we come up with a concept to position your business differently, with key messaging and a content strategy that marries in. This all comes to life in your website, and makes your marketing efforts (say on Linkedin/Google Ads) wayyy more effective.

Do you design and develop websites?

Yep, we sure do. But the best websites have a powerful strategy behind them. That's why we only take on website work that involves strategy first. As for what platform we use, we are extremely fond of Webflow - as we find it's the most user friendly platform for clients to jump in and easily update copy, imagery, etc.

Do you offer digital marketing, i.e. Facebook, Linkedin and Google Ads?

It’s not our area of marketing expertise. But, we’ll connect you with one of our partners, who specialises in this space. We'll brief them on your strategy direction and liaise with them to create a plan of action. If you'd like us to remain involved, we can join bi-monthly meetings to track your campaign progress (and assist in on-going creative content development).

Why do you refer to yourselves as small business architects?

Well, architects meticulously plan and problem solve with a creative flair. It feels right for us. We used to call ourselves a ‘Marketing Consultancy’, but marketing is only a part of what we do. Business strategy is at the base of our work. And we love advising our clients on areas like 'how to improve their service offering' or 'client experience.'

Whats the difference between marketing and business strategy?

Business strategy focuses on the overall goals and objectives of your business, while marketing strategy focuses on the marketing activities that will help you achieve those goals and objectives. They go-hand in hand. And, we provide both services - with the added bonus of being brand building experts.

Are you a marketing agency?

Yes. But here's the thing, Marketing is so broad! And after 7 years of working with countless small businesses, not one of our clients has ever been in a strong enough position to start marketing promotion effectively. We always need to go back to basics, so to speak, and strengthen their business and brand strategy first (their marketing won't perform well enough as is). Then we get their website in order. Then...we look to create a 12 month marketing plan that includes tactics to grow (this typically includes an organic and paid content strategy, building a strategic partner network, etc).

Do you specialise in an industry?

We understand service-based businesses really well. And, while we tend to attract many law and financial firms, we deliberately keep our doors 'open' to other businesses because that's how our ideas remain so. We've seen it before, working with too many skin care brands for example, makes your ideas stale.

How big is your team?

Small enough to feel like you gain a partner in business, but with the ability to scale from 3-15 in the space of a week. Our business is based on a contractor model that enables us to be dynamic, as small businesses need. Basically, we rope in the right people we trust, when the time is right.

Do you offer graphic design services?

Yep, we sure do. But only if we have helped you with your strategy first.

Do you offer copywriting services?

Yep, we sure do. But only if we have helped you with your strategy first.

Where are your clients commonly at, before they start working with you?

Re: our 1-on-1 consulting - besides wanting to grow, many feel that their current business doesn’t reflect who they are and the reputation they want to build. Often they struggle to find and articulate words that describe what they do. And, many love to work with us to nut out who their ideal clients are, and how to devise a strategy to stand out to them.

Re: our start-up options - some of our start-ups want to get up and going fast! So, they opt for our face-to-face 'co-creation workshop'. Others want to take their time and opt for our 6month DIY offering that helps them build a strong strategy with 1hr each week. Others want to plug their gaps with our tools, at their own pace.

What do you mean by 'blending business and brand strategy'?

We blend your business and brand strategy, into one overarching plan of action. We look at the direction you want to take your business in and consider the clients you want to really hone in on. We can help reshape yours services, recommend a customised tech-stack and considering your pricing model. We then get to work and unpack the opportunities that exist to stand out in your industry. That's where our creative brains kick into gear, as we come up with a concept to position your business differently, with key messaging and a content strategy that marries in. This all comes to life in your website, and makes your marketing efforts (say on Linkedin/Google Ads) wayyy more effective.

Do you design and develop websites?

Yep, we sure do. But the best websites have a powerful strategy behind them. That's why we only take on website work that involves strategy first. As for what platform we use, we are extremely fond of Webflow - as we find it's the most user friendly platform for clients to jump in and easily update copy, imagery, etc.

Do you offer digital marketing, i.e. Facebook, Linkedin and Google Ads?

It’s not our area of marketing expertise. But, we’ll connect you with one of our partners, who specialises in this space. We'll brief them on your strategy direction and liaise with them to create a plan of action. If you'd like us to remain involved, we can join bi-monthly meetings to track your campaign progress (and assist in on-going creative content development).

Why do you refer to yourselves as small business architects?

Well, architects meticulously plan and problem solve with a creative flair. It feels right for us. We used to call ourselves a ‘Marketing Consultancy’, but marketing is only a part of what we do. Business strategy is at the base of our work. And we love advising our clients on areas like 'how to improve their service offering' or 'client experience.'

Let’s CHAT

If you’re keen to seek our assistance
start by touching base. A flat white or wine might just follow.